![]() When you venture beyond a basic (and free) LinkedIn account, LinkedIn Premium might be the first option you encounter. To help you decide, here’s an overview of each account type. LinkedIn Premium or LinkedIn Sales Navigator? Before you even get to deciding between subscription tiers, you first have to make a bigger choice. Realized it’s time to upgrade your LinkedIn account? You might be surprised to see there’s more than one option. Plus, there’s another lovely carrot: LinkedIn InMail allowances (up to 50 per account) let you send longer outreach messages to prospects, even if you’re not connected on the platform. You’re able to save lists of leads and accounts, receive updates about relevant activity to tailor your outreach and see extra profile insights not available on the basic LinkedIn tier. When you buy a LinkedIn sales navigator subscription, you get access to a special dashboard designed specifically for prospecting. ![]() If you’re serious about growing your business and sales results, then yes, you really do need a paid account. Isn’t the basic version of LinkedIn enough? After all, you can still see all the same prospects, and you’re able to connect with whoever you like. If you’re new to LinkedIn, you might be wondering whether to fork out the extra money for a sales navigator account.
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